A four-week cohort for the tiny tribe of professionals who would rather sound like themselves than sound like a Q3 earnings call. We'll un-corporate your writing, find your voice in the wreckage, and quietly make you the most interesting person in your feed.
Sorry. Someone had to put it in a font this big.
Symptom #1 — the chorus
You've seen the post. “I'm humbled and excited to announce…” The same five hooks. The same three-act vulnerability arc. The same picture of a half-eaten breakfast shaped like a metaphor.
It's not because people are bad writers. It's because they're writing in a costume — one that fits nobody and flatters fewer.
the costume is the problem. take it off.
Symptom #2 — the freeze
What if a coworker reads it? What if a customer reads it? What if nobodyreads it? (All three are equally terrifying and that's the secret.)
Symptom #3 — the void
A network is what you have when the people in it would reply to a real message at 9pm on a Tuesday. Anything else is a spreadsheet.
Ready to stop posting like a Linkedin-shaped chatbot and start posting like, you know. a person?
yes please →Section 02 · The Good News
Not a list of vibes. A list of things that happen to you over four weeks. Some of them will feel embarrassing. That's how you know they're working.
the voice thing
No AI ghosts. No 'as a leader in the space.' You'll write the way you'd describe your job to a friend at a bar who is one drink in and listening.
← yes this is the whole thing
the unstucking
Frameworks for hooks, structures for stories, exercises for shaking ideas loose. No pretending writer's block doesn't exist — actual tools for when it shows up.
we do this in week one
the receipts
We'll teach you how to talk to one person and accidentally reach a thousand. Strangers will DM you to say 'this is exactly what I needed.' That is the whole game.
this part is the fun part
the audience un-pleasing
The algorithm wants you generic. Your taste wants you specific. We'll help you side with your taste. It pays better in the long run, we promise.
spicy. we know.
the standout
Not because they shout. Because they sound like a human noticed something specific and bothered to say it out loud. That's the whole trick. We just give you the reps.
← the actual cheat code
the joy thing
Most professionals hate writing because they've only ever written for performance reviews. We re-introduce you to writing as a thing you do because it feels good.
this is the sneaky benefit
Section 03 · Evidence Submitted
no faceless avatars, no “industry leader” bios. these are people you could meet at a brunch.
Romina Massa
Recruiter, mostly retired from being normal online
“I now have a stronger sense of voice, confidence to write things I thought were 'too much,' and some incredible new friends who get it. If you've been thinking about joining for next cohort, this is your sign.”
AJ Frye
CEO of Diana Producer-Type-People
“Being part of this group gave me so much courage to post. It made me realize — it doesn't have to be perfect, just get it out there. By the end of the month I'd written my best-performing post… and then topped it.”
Stepan Chong
Product designer, formerly a guy who only liked posts
“This class was just what I needed. I got 10× more impressions and a 205% engagement boost. But more importantly: I stopped being embarrassed by my own writing.”
Mike Portz
Lawyer. Now a 'lawyer with a side hobby of being readable.'
“Jillian is one of the few coaches who not only gives you information, but invests her energy in helping you succeed. If there's something you don't understand, she works with you until you get it. She's a true expert at helping me find my voice.”
Section 04 · The Line Graphs
Real LinkedIn analytics from real cohort participants who, four weeks earlier, had genuinely never posted before. The graphs don't lie. Mostly.
week 2 — “the embarrassing one”
best-performing post ever ↑
← these are now real friends
Note: graphs are stylized but the numbers are real. We can't paste your friends' analytics dashboards on the internet. That would be rude.
Section 05 · The Inventory
This isn't another “course you'll never finish.” It's an intimate, ten-person experience designed to actually get you posting. There is no pdf you download and forget about.
Four-week guided cohort
Live, on Zoom, with a real human watching your face.
Weekly writing exercises
Specific. Not 'go journal.' Things like 'write the post you'd be most embarrassed to publish, then publish it.'
Private WhatsApp groupthe favorite
Where we read each other's drafts at midnight and tell the truth, gently.
Accountability partner
We pair you up. They will text you. You will post.
Lifetime access to materials
PDFs, prompts, frameworks, recordings. You keep the whole library.
1:1 coaching add-on (optional)
If you want Jillian's eyes on your stuff personally. Most don't need it. Some live for it.
Section 06 · The Q&A Column
answers we have. mostly. some of them are jokes.
Q · 01
ASpecific. Honest. Sounds like you and not like a chatbot trained on press releases. We don't mean 'wear a costume' weird — we mean 'stop sanding off everything that makes you you' weird. (Yes, there is a difference. We'll show you.)
Q · 02
AProbably, yes. We'll send you a real invoice with a real EIN and a real description that says 'professional development.' Several people have done this. Nobody has been fired for it. Yet.
Q · 03
AEspecially yes. It is much easier to learn a voice from scratch than to un-learn the corporate one you've been performing for fifteen years. (Sorry, fifteen-years-in people. We love you. We're still going to make you unlearn things.)
Q · 04
AGod, no. We'd rather you post one thing a week that you actually meant than seven things a week that you didn't. Cadence is a downstream problem; voice is the upstream one.
Q · 05
AThere is no such thing as a boring industry. There are only people who haven't found the weird, specific, interesting thing about their industry yet. We do that on purpose in week two.
Q · 06
AIt very often does — but as a side-effect of sounding more like yourself, not as the goal. If your only goal is leads, please go buy a different course; that one's not us and we'll just annoy each other.
Q · 07
ARoughly 90 minutes live, plus 1–2 hours of writing on your own time. If you can find time to scroll, you can find time to do this.
Q · 08
AWe record everything and post it within 24 hours. The WhatsApp group will not let you ghost. You will, in fact, be missed.
Q · 09
AFull refund inside the first week, no eye contact required. We'd rather have nine people who want to be there than ten people who don't.
got a question we didn't answer?
email us and we'll add it. that's how this list grew.
Section 07 · Yes / No
Next cohort opens for ten people. We don't spam, we don't drip, we don't “nurture sequence” you. One email when the doors open. That's the whole arrangement.
ten spots. we mean it. last cohort sold out in 41 hours.